How to Find the Right Membership Management Software?

Lots of businesses are based on membership or subscribers and, therefore, require the best membership management software. Having such software just makes things easier to manage for both you and your subscribers. But much like every other type of tool online, not all software or systems are created equal. 

You can even get free membership management software, but more often than not, the features are pretty limited. So if you’re a legit business looking to grow, you will need to get full-feature paid software. 

Before you start your search, there are a few things to consider that will help you make the right choice. 

July 28, 2021 by David Ewing


Membership Management Software

Lots of businesses are based on membership or subscribers and, therefore, require the best membership management software. Having such software just makes things easier to manage for both you and your subscribers. But much like every other type of tool online, not all software or systems are created equal. 

You can even get free membership management software, but more often than not, the features are pretty limited. So if you’re a legit business looking to grow, you will need to get full-feature paid software. 

Before you start your search, there are a few things to consider that will help you make the right choice. 

What Kind of Business Do You Have?

First thing’s first, you need to focus on the niche you’re catering to and the kind of business you’re running. 

For instance, a gym/fitness center would require gym membership management software. The software would be designed exclusively for the fitness niche, which makes it easier to set the membership tiers, prices, and access. 

For instance, Zen Planner is very popular with gyms as it is easily customizable and has features ideal for gym or yoga studios. 

However, it may not be suitable for a fitness content creator or a nutritionist with their business solely online. For such individuals who simply want to share content with paid subscribers only, GamePoint is a viable solution. It’s a web-based software (also a mobile app) that is designed exclusively for fitness instructors, coaches, and influencers to share contact and engage with members who pay on a monthly or yearly basis. 

Your business niche will help determine whether a tool is even suitable for you or not. 

What Size of Business Do You Have?

Similar to the kind of business you have, the size of your business also matters. If you’re a small company or an individual, you can make do with any generic free membership management software. 

On the other hand, for an enterprise, using a generic tool with less customization may be bad for business. For such organizations, a highly customizable solution would be a much better fit.

If you can pivot the software to how things run in your particular company, you’ll have a smaller learning curve and more flexibility. It could easily integrate with other tools in your tech ecosystem, allowing you to manage memberships rather easily. 

For this very reason, some membership management software providers also offer customization of the tool. It does come at a cost, but it’s definitely worth it.

Can it Integrate With Your Existing Infrastructure?

While many such software are standalone systems used exclusively for booking and managing members. However, most enterprise gym membership management software or any other kind are designed to be integrated with other systems. 

For example, these could work in conjunction with your website, so membership requests come directly from your website.

This could also be highly useful for companies operating in different cities or regions. For gym chains with nationwide franchises, the best membership management software would be a centralized one. That way, members can use services of any location without needing to move their registration. 

This may not be such an important feature for local businesses or individuals who might not have such an extensive marketing or management infrastructure. 

For instance, a social media fitness influencer doesn’t really need enterprise-level software. A free membership management software like GamePoint can provide them with the platform and all the tools within it to share content, engage with members, and get paid. They don’t necessarily need to make a separate website to get members, as they can make the website on the platform for free. 

Does it Have Powerful Analytics?

Nowadays, data analysis is vital for growing a business. That doesn’t just apply to big corporations but even small businesses and individuals. With the power of data, you can improve your marketing strategy and bring in more subscribers. 

Therefore, a built-in data analytics feature is a must when it comes to membership management software. No matter how good the tool is, the onus of bringing in the members or subscribers falls on you. 

If you’re losing subscribers in just the first month, clearly something is wrong. The data analysis can tell you how the members are using the facilities or the content you’re providing them. That can help you improve your service immensely.

It can also be useful for budget controls and growth projections. With powerful data analytics, decision-making becomes more rational and intuitive at the same time. 

How Easy is it to Use?

Finally, you want to make sure that the system or tool you’re using is user-friendly. This user-friendliness should go two-way, i.e., easy for both you and your members or fans. 

It should be easy for anyone to sign up. They should also have a guide where there might be confusion, such as forms or membership tier selection. Also, the whole process shouldn’t take very long. 

Software that is overly complex will result in people leaving halfway through the form. Similarly, for you or your employees managing it, the difficulty can raise problems. 

Therefore, make sure that the system, as a whole, is very easy to use, even for a non-tech savvy person. 

Furthermore, it doesn’t hurt if the company providing the software also provides good customer support. Servers can be down, or data can be lost, in which case, reliable customer support can help save your business before any losses kick in. 

GamePoint, for example, provides 24/7 customer support service. 

Bottomline

If you keep all of the above points in your mind while shopping for the best membership management software, you’re bound to find the most suitable one for your business. 

A subscriber-based business model can be highly successful if done right, and a good tool to manage all those subscribers is just the starting point. With data analytics, ease of use, and customer support, the tool can provide you the help you need to grow your business. 

Also, try looking for one with a free trial so you can test-drive it for a bit before finalizing.

Author

David Ewing

GamePoint, Founder & CEO