How to Standout As a Fitness Content Creator Using GamePoint - Patreon Alternatives to Linktree & More!

Let’s be honest: the easy access to social media has saturated the fitness training world, with even simple enthusiasts taking on the job of trainers. While there’s nothing wrong with that per se, it only makes it harder for new entrants to stand out.

Many fitness trainers now offer subscriptions for their content with either Patreon or Patreon alternatives like GamePoint, which is a viable way to monetize content. It takes forever to build an audience on social media, and the revenue is quite unpredictable. With subscribers or fans or whatever you want to call them, the income is a tad bit steadier in comparison. 

Nevertheless, the million-dollar question remains: how do you stand out from the crowd?

Well, this guide will answer that!

August 02, 2021 by David Ewing


Let’s be honest: the easy access to social media has saturated the fitness training world, with even simple enthusiasts taking on the job of trainers. While there’s nothing wrong with that per se, it only makes it harder for new entrants to stand out.

Many fitness trainers now offer subscriptions for their content with either Patreon or Patreon alternatives, which is a viable way to monetize content. It takes forever to build an audience on social media, and the revenue is quite unpredictable. With subscribers or fans or whatever you want to call them, the income is a tad bit steadier in comparison. 

Nevertheless, the million-dollar question remains: how do you stand out from the crowd?

Well, this guide will answer that!

Choose the Right Platform

Are you having trouble getting subscribers? There is a chance that perhaps the platform you chose isn’t helpful.

Gaining paid subscribers is rewarding but in no way easy. On top of that, if the subscription platform you choose is hard to navigate or not that feature-rich, it’s not helping you make your case. 

If these are the problems you’re facing, perhaps it’s time to switch. 

For fitness trainers and coaches, the best platform for a subscription business is GamePoint. It’s one of the best Patreon alternatives, optimized for those in the fitness industry. This platform gives you more control and ownership of your content, combined with the ease of billing and analytics. 

Make the Best of Social Media

Social media remains the best place to market yourself as a fitness guru. However, with so much competition, it can be a bit hard to build an audience at first. 

Your success may ultimately hinge on three things:

  • Your personal brand as a fitness 

  • The content you create

  • The social media platform you use

For this part, let’s just focus on the different social media platforms and how you can use them to your advantage:

Instagram

Instagram is the number one choice for fitness content creators. Most fitness trainers and enthusiasts create visual content through pictures or videos, which Instagram is built for. Plus, you can also sponsor posts (run advertisements) for very low costs. 

Instagram has a very advanced algorithm for content exposure. It shows users the kind of content they are into. So your posts can even be noticed in the search feed of users who are actually into fitness. 

This allows you to get authentic followers with an interest in what you have to offer. That makes it easier to turn them into paid subscribers. 

Facebook

Facebook has over two billion users, so the exposure there is huge. There was once a time when Facebook had a lot of textual content, but now most of it is video-based. Creating videos for Facebook can also be a great marketing technique. 

You can actually repurpose or use the same videos that you create for Instagram. 

When using ads on Facebook, make sure to add as many details in outreach criteria as you can to narrow down the audience. You don’t necessarily want followers who aren’t that interested in your content. 

TikTok

If you have the talent to make entertaining short videos, TikTok is the place to be. You can create fitness videos for this platform too, but your chances of success are higher with entertaining videos. 

TikTok is especially popular with Gen-Z and even millennials to some extent. The app has great built-in tools for creating fun short clips. It can help you become more popular and ultimately bank some subscribers. 

Focus on Content

Most of your success as a subscription provider hinges on content. Let’s assume you have followers on social media in thousands, and hundreds of them subscribe. If the content is not giving them value, they’ll unsubscribe the following month. 

First, you need to focus on creating quality, valuable content that is in line with your brand. That automatically translates into better marketing as well. 

Keep things fresh every month. The best strategy here would be to listen to your subscribers and create content they want to consume. You can find out what they want through Q&A sessions on social media or through direct messaging on a platform like GamePoint. 

Integrate Content in One Place

If you’re using multiple social media channels, there’s a way you can integrate your content in one place. Have you seen those Instagram link in bio posts? 

Many people use that to drive traffic to their blog, store, or other social media channels (for example, YouTube). However, changing the link in bio every time is a pain. 

The best way to integrate all your content in one place is using Linktree

Linktree allows you to consolidate all your content links in one place and use the Linktree link as the Instagram link in bio. 

You can use it for free or buy the Pro plan to create a Linktree page for yourself, then post all the links there. Every time you add some new content, you can simply add that link to your Linktree profile. But you don’t really need to change the actual Linktree link. 

Offer Discounts

Everybody loves a bargain! Much like corporations offering two-for-one discounts or free shipping, you as a fitness subscription business owner can also use discounts to your advantage. 

You can run flash sales, offer a one-month subscription for free, or coupon codes.

It’s a great way to entice new subscribers to sign up. Once they do, the harder part is done. Now, you just need to retain them, which you will effortlessly do with some quality, engaging content. 

Bottomline

Standing out as a fitness trainer can be challenging. However, if you stay true to yourself, market wisely, and produce quality posts, there’s nothing that can stop you. 

Even a subscription from hundred people can result in a decent side income every month. With time, it can become your full-time work. 

If using multiple social media platforms is laborious and confusing, stick to just one that you like best. Make sure to use the right subscription software/platform that meets your needs and makes it easy to get paid every month.

Author

David Ewing

GamePoint, Founder & CEO