How to Start a Subscription Business as a Fitness Trainer or Consultant?

The Covid-19 pandemic shut down gyms and fitness centers for months in 2020. Even now, with breakouts occurring frequently and new waves emerging, there’s no certainty that one will be able to hit the gym or work from the office the next week. This has given rise to many people offering their services completely online. 

If you’re a gym coach or fitness trainer tired of this uncertainty, an online subscription business may be the answer. All you really need is a subscription management platform and automated recurring billing software. 

Then, with a little bit of marketing, you can get clients (subscribers) just how you would in a physical gym. 

This quick guide will help you with the game plan for your fitness subscription business. 

August 01, 2021 by David Ewing


The Covid-19 pandemic shut down gyms and fitness centers for months in 2020. Even now, with breakouts occurring frequently and new waves emerging, there’s no certainty that one will be able to hit the gym or work from the office the next week. This has given rise to many people offering their services completely online. 

If you’re a gym coach or fitness trainer tired of this uncertainty, an online subscription business may be the answer. All you really need is a subscription management platform and automated recurring billing software. 

Then, with a little bit of marketing, you can get clients (subscribers) just how you would in a physical gym. 

This quick guide will help you with the game plan for your fitness subscription business. 

Choose a Niche

If you’ve been in the fitness business for a while, you likely already have a niche. It doesn’t have to be too specific, but you should be able to fit your profession in a few words. 

Think of it as a bio for your Instagram. Having a niche would likely explain your bio in three to five words. Some examples are weight loss coach, weightlifting trainer, yoga instructor, health nutritionist, and keto diet coach. 

While you can be a jack of all trades, it would help to narrow down your expertise for selling yourself and earning subscribers. 

Buy Equipment and Gear

Like any other business, starting a subscription business for fitness also requires some initial capital. This mainly goes towards buying equipment. Now, we’re not just talking about buying fitness equipment but also shooting equipment. 

You’ll be giving your services virtually through visual content (videos). For that, you’ll need a quality video recording camera, a tripod, lights, and video editing software. 

As for the equipment for demonstrating your fitness lessons, you should buy what you typically use. This doesn’t mean you need to create a home gym. However, having some basic equipment that your subscribers can also use at home would help. 

Again, all of this depends on your specific fitness niche, whether you’re a circuit trainer or yogi. 

Create Strong Social Media Presence

Believe it or not, for most subscription businesses, social media is a lifeline. This is where you market yourself and earn subscribers or fans. 

Choose a social media platform that you know best or already have a strong following on. For instance, Instagram is highly popular with fitness enthusiasts. However, TikTok is also emerging as a strong marketing tool, especially for Gen Z. 

If you already have a good number of followers, you can continue to the next step. If you’re just starting out, consider growing your social media following a bit before offering subscription services. 

The kind of content you create will have a strong impact. Make sure to stick to the niche, make things interesting, and show your true self. Regardless of how fabricated most social media appearances are, a lot of people resonate with being real. 

Choose a Subscription Management Platform

Now, this is an important step as it can ultimately decide your success with this new business venture. Essentially, you need an easy-to-use subscription management platform that caters to the fitness sector. 

Going for an existing platform is better and cost-effective than creating a website or application from scratch. 

GamePoint is hands down the best subscription management platform for fitness trainers and consultants, basically anyone in the fitness and wellness industry. The best thing is that it combines a subscription platform and automated recurring billing software. 

You can simply create an account for free and start posting content. The kind of content you upload is up to you, but the platform has tools to help you make it stand out. 

Also, the built-in billing and analytics make it easy to manage money from subscriptions. Think of it as a QuickBooks alternative for fitness coaches running a subscription business with fans across the world. 

You can manage everything from your phone with the GamePoint app. So it’s not just a web-based platform but also a mobile one. 

Promote Your Services

Now that you’re already on a subscription platform, it’s time to promote your services. Again, social media would be a big help here. 

You can also reach out to your current or former clients from the gyms and let them know about your channel or account. 

Set the price for the subscription smartly, as you don’t want to be too expensive or be too cheap to actually turn a profit. If you’re confused, see what other trainers like yourself are charging. 

With ample subscribers being billed every month, you can actually turn it into a full-time business, whether the gyms are closed or open. 

Simultaneously, work on your content strategy as well. The better content you produce, the more likely are your subscribers to stay with you. You can use clips of the videos or screenshots to promote them on social media. 

Running paid advertisements on the web and social media can also pay off, bring in more followers. 

Create Personalized Connections

When it comes to subscription-based businesses, creating personalized connections with the subscribers is very important. They are paying for your services and often may need a little more than video guides or recipes. 

This should also help you with your selection of the subscription management platform. For instance, GamePoint allows you to directly message and engage with your subscribers. 

With personalized services, not only will you retain subscribers but can also offer additional services catered to those subscribers individually. 

Bottom line

There has never been a better time to start a subscription business as a fitness trainer or consultant. You can offer your services completely online for a monthly subscription fee. The services can be in the form of video content or guides. 

Choosing the right platform and standing out on social media can help you turn a considerable profit every month. It can also be a side hustle if you have a full-time job. 

Plus, you end up doing what you already love. Isn’t that worth it?

Author

David Ewing

GamePoint, Founder & CEO